Adobe, an American software company, has announced that it is discontinuing its China-specific software package from the mainland market following a business evaluation. Despite this decision, the company has reaffirmed its long-term commitment to local clients. Starting from December 3rd, the mainland website will no longer offer the China Photography Plan, which includes photo-editing apps such as Photoshop, Lightroom Classic, and Photoshop Express. This plan is currently being sold through a partnership with e-commerce services provider Baozun.
Until June 1st, customers can still purchase the annual plan for 888 yuan (approximately US$125) for up to five years through Adobe’s official online store on Alibaba Group Holding’s Tmall platform. However, the Tmall store will stop accepting new subscriptions to the plan.
Adobe has stated that it will continue serving Chinese customers through other plans offered under Creative Cloud, their software collection. These include graphic design, video editing, web development, and photography software available via the web. Individual apps such as Photoshop are still accessible to users in China through Adobe’s business-oriented plans such as Teams and Enterprise, available through authorized resellers at different pricing.
The China Photography Plan was launched in August 2019 and was initially marketed as an option for both professional and amateur photographers. It was introduced as Adobe’s first app solution for individual users in China.