Lidor Grama, a resident of Tel Aviv, faced issues with his Apple iPad tablet and extended AppleCare insurance in 2021. Despite purchasing the insurance, when his NIS 8,000 device broke down a few months later, he found out that Apple had unilaterally canceled the insurance. In response, Grama took his case to court, which allowed the statement of claim to be served on iDigital, the exclusive importer of Apple products to Israel.
The court ruled in Lidor’s favor and ordered Apple to pay him NIS 8,500. However, Apple then requested the district court to dismiss the lawsuit, arguing that iDigital did not have the right to accept claims in Apple’s name. The court required representatives of Apple and iDigital to appear at the meeting but they failed to do so. As a result, the corporation’s claim was rejected due to failure to appear.
This legal proceeding highlights the challenges faced by consumers when dealing with multinational corporations and navigating legal processes in their absence. District courts have previously ruled that claims against Apple can be served on iDigital. However, this case serves as an important reminder that consumer rights and legal action can be complex particularly when it comes to multinational corporations and global marketplaces. It also sheds light on the need for clearer regulations and guidelines to protect consumers in such situations.