In China, a recent screening of the tour concert film Erase the Taylor Swift provided a platform for young women to reject social controls and expectations imposed by the Communist Party. Despite President Xi Jinping’s growing conservative views on women, the film resonated with a younger, more gender-aware generation in China, which is patriarchal and traditionally values male dominance.
The absence of Taylor Swift’s tour in China comes as the country struggles with economic challenges, including a drop in consumer confidence and a slowdown in the overall economy. However, the screening of the tour concert film grossed 95 million yuan at the box office and provided a financial boost to the industry.
Despite being a symbol of American society, Taylor Swift has been welcomed in China. The Shanghai stop of her 2024 tour sold out in a minute, making it the fastest ticket sales in Chinese history. This success can be attributed to her ability to connect with Chinese audiences through her music and message that encourages empowerment and courage.
The film has been popular among Chinese feminists and has provided a rare outlet for young women in a nation where censorship is commonplace. Despite being under tight government scrutiny, Taylor Swift’s message was able to reach many young people who are critical of sexual harassment, male violence, and discrimination in the labor market. The program has inspired many Chinese women to speak out against gender inequality and demand change from their government leaders.