The Tara Wilson Agency, a woman-owned business located in Fort Worth, is thrilled to have found success at Super Bowl LVIII in Las Vegas.
This boutique experiential marketing agency specializes in connecting brands with audiences. They have been involved in the Super Bowl for the first time this year, and their long-standing client Nike and partner retailer Hibbitt have hired them to create three brand activations.
On Thursday night, Connected Members were invited to a unique shopping experience where they could learn about their careers from four women in sports and entertainment. The Tara Wilson Agency set up a nail salon where they discussed their experiences in a session called “Nail the Game.”
On Friday night, Connected Members participated in the Test Your Game activation where they could test their football knowledge to win prizes. College athletes then stopped by to talk about their careers.
On Saturday, kids had the opportunity to display their best end-zone celebrations and broadcasting skills at The End Zone. Multiple athletes also joined the kids to teach them end zone dances.
When interviewed virtually, Tara Wilson expressed her excitement about her team’s chance to shine at the Super Bowl. She emphasized that her team is known for their attention to detail, getting it right the first time, and is very rewarding to be a part of such a large event.
Wilson arrived in Las Vegas on Monday to set up for the three events but will be back in her home watching the Super Bowl with pride.