The NFL has recently confirmed that it will continue advertising on social media platform X, despite concerns over content moderation and a recent instance of the platform allowing a harmful anti-Semitic message. The league’s Chief Media and Business Officer, Brian Rolapp, stated that the NFL will not stop advertising on X because its fans are present on the platform.
The controversy surrounding X has sparked widespread debate about reasonable limits on content that can be posted. Critics have accused the platform of allowing viewpoints that are considered harmful under the guise of free speech. This raises questions for advertisers and potential impacts on the user base.
As a result, the NFL is contemplating whether to financially support X and indirectly endorse its approach by purchasing ads there. However, so far, the league has remained firm in its support of the platform.