Pandora, a leading jewelry retailer with over 6,800 points of sale and 2,400 stores worldwide, is investing heavily in integrated business planning technology to support its global digital transformation initiatives. In partnership with o9 Solutions, the company aims to revolutionize its global planning and merchandising infrastructure by implementing a single platform and data model that addresses various planning needs across manufacturing, supply chain, and retail.
The need for a more connected and robust digital suite became apparent to Pandora given its extensive global presence. The company recognized that end-to-end planning was necessary to streamline processes from manufacturing to supply chain and retail sales. Founded in 1982 in Copenhagen, Pandora is known for providing luxury goods at accessible prices. It is the world’s largest jewelry company by volume, generating approximately $3.2 billion in sales last year.
Pandora’s growth has been fueled by several factors, including the revamped charm bracelet introduced in 2000, which accounts for 70% of its total sales. The appointment of former P&G exec Alexander Lacik as CEO in 2019 also influenced the company’s digital transformation journey. Since then, Pandora has increased its tech investments, launching a lab-grown diamonds collection last year and testing experimental store layouts in 2021 to offer more personalized and omnichannel shopping experiences.
Kristofer Löhmos, SVP of global merchandising at Pandora, emphasized the critical role of integrated business planning in ensuring optimal product availability for its global consumer base. He stated that “In today’s highly competitive and rapidly changing business environment, it is critical to meet consumers’ needs by having the right product in the right place at the right time.” This investment will enable Pandora to achieve these objectives while maintaining its position as a leading player in the jewelry industry.