The perception of distribution as an outdated part of the legacy channel is often a misconception. In reality, distribution is not just surviving, but thriving and evolving. Its growing significance for vendors and partners is notable. This evolution was a focal point at the Global Technology Distribution Council’s (GTDC) Summit in Oceanside, California.
At the Summit, Channelnomics unveiled compelling new research that shed light on the crucial role of distribution in achieving strategic goals for vendors and partners. The findings were eye-opening as distributors expressed high levels of satisfaction with their partnerships, citing substantial benefits they receive from their distributors. These insights align with proactive steps distributors are taking to stay ahead of the curve and meet changing demands and expectations in the channel community.
The importance of these findings was further discussed in the podcast “In the Margins,” where hosts Larry Walsh and Amy Henderson delved into key takeaways from this year’s Summit, highlighting its significance as a gathering of industry leaders among top distributors and vendor executives.
The Summit and research presented there mark a pivotal moment for distribution sector, underscoring its dynamic nature and criticality to business success. Vendors and partners now recognize distributors as vital partners in navigating market complexities, demonstrating a changing perception that reflects the ongoing evolution and adaptability of distribution within the technology industry.