As a journalist, I’ve rewritten the following article to make it unique and fresh:
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Diane Cha has recently left her senior job at Gap Inc.’s Athleta brand to join Ayr, a label with only 17 employees and no offices or headquarters. However, that hasn’t stopped Ayr from thriving – its revenue has grown by an astounding 500% over three years and reached $50 million this year. The secret? Ayr operates fully virtually, with employees working from home in their own US time zones. Cha will work from her bedroom in Orange County, California with a team spread across three different time zones from Ojai to Coatesville.
While many fashion labels rushed their employees back to the office post-pandemic, Ayr took a different approach. Co-founders Maggie Winter and Brice Pattison work from home in Ojai while operations are fully virtual. This drastic change has resulted in Ayr’s sustained growth – its annual revenues have quintupled over three years. And it’s not just about money – operating virtually has allowed Ayr to recruit more experienced people from across the country and make a significant impact on their growth. When Mallory Snyder posted an opening for a senior creative manager on LinkedIn, she received over 5,000 applications over three months! “Opening up the team to the entire country gives us access to a deep well of talent,” Winter says. So what are you waiting for? Sign up for Vogue Business Membership today and stay ahead of the fashion game!