WonderWorks, a comprehensive program for foodservice operators, has been established with the aim of revolutionizing food delivery. The program is modeled after the successful operations of Wonder’s delivery-focused food halls and is designed to provide operators with a complete food program that maximizes efficiency and reduces labor costs. Former Nestlé executive Perry Miele has been brought on board to advise WonderWorks as it expands its B2B business. In his role as president and CEO of Nestlé Professional, Miele gained extensive experience in the food and drink conglomerate’s foodservice division, providing valuable expertise to WonderWorks as it forges partnerships with food operations in various venues.
WonderWorks has already established partnerships with more than 25 brands across 200 locations and anticipates significant growth in 2024. Companies like Sodexo Live, the Target Center arena in Minneapolis, and the Javits Convention Center in Manhattan are already benefiting from their services. With a $100 million investment from Nestlé and a recent acquisition of Blue Apron, Wonder’s total funding reaches nearly $1 billion. The company’s expansion is rapidly underway, with ten food halls located in New York and New Jersey, featuring numerous brands.
Marc Lore, entrepreneurial founder of Diapers.com and Jet.com, created Wonder in 2018 with the goal of becoming a “super app for mealtime.” Lore has also spent time as CEO of Walmart’s ecommerce business and is the co-owner of the Minnesota Timberwolves and Minnesota Lynx pro basketball teams. The company aims to revolutionize food delivery by providing a centralized commissary where food is prepared before being sent to the food halls for finishing using specifically calibrated TurboChef ovens. This process not only increases efficiency but also reduces labor costs significantly.