Video metrics validation is now available on SeenThis, a streaming tech platform, through a partnership with Integral Ad Science (IAS). This allows marketers to measure the performance of their video campaigns and creatives with greater accuracy. The goal of this certification is to ensure that advertisers have confidence that their ads are being seen by real people.
Jesper Benon, CEO of SeenThis, emphasized the importance of this video certification in promoting stronger accountability and transparency in the digital ecosystem. He also highlighted how IAS aligns with many of their goals in analyzing the value of digital advertising placements and addressing issues around fraud, viewability, brand risk, and media quality.
Csaba Szabo, EMEA managing director at IAS, shared how advertisers need better measurement insights to achieve better results for their campaigns. Working with partners like SeenThis enables IAS to provide marketers with granular insights into their digital media campaigns. This allows advertisers to make informed decisions and optimize their campaigns for better results.
SeenThis’s technology also aims to reduce emissions by decreasing the amount of wasted data in serving an ad through methods that only stream content when it is in view. This helps to improve efficiency and reduce costs for both advertisers and publishers.