In Lexington, a senior health fair was recently held at a living center, organized by Bonita Taylor with the United Vendors of America. The event aimed to provide local seniors and residents of assisted living homes with information about health care insurance and other relevant products and services for their age group.
Taylor was inspired to organize this event after attending a similar fair in Frankfort, Kentucky about 15-20 years ago. She felt that it would be beneficial to bring a similar event to Lexington and invite the local community to participate. Aetna Medicare Solutions had a booth at the fair to talk with attendees and educate them about health insurance. Patrick Lee, a representative with Aetna Medicare Solutions, emphasized the importance of face-to-face interaction in educating seniors about intangible products like insurance.
One of the goals behind the fair was to provide seniors with information about alternative and additional benefits to accompany their Medicare. Taylor emphasized that many seniors are not aware of these extra benefits, so providing this information to them was a priority for her. In addition to informational booths, vendors were also selling skin care products and jewelry, making it an opportunity for attendees to find meaningful gifts for loved ones.
Due to its success, Taylor plans on organizing another senior health fair in the near future.