Super Bowl LVIII, which aired on CBS Sunday, was the most watched program in television history, with an average of 123.4 million viewers across all platforms including the CBS Television Network, Paramount+, Nickelodeon, Univision, CBS Sports and NFL digital properties. The game topped the previous record of 115.1 million viewers drawn by last year’s title game.
CBS Sports also revealed that Super Bowl LVIII was the most streamed Super Bowl in history. In an email to Paramount employees, President and CEO Bob Bakish said the game “is officially one for the record books” and “a monumental and historic win” for the company. The halftime performance featured iconic R&B artist Usher along with special guests Alicia Keys, Ludacris, and more.
Related: Who performed at the Super Bowl 2024 halftime show? Here’s a full list of performers. Viewers also saw pop superstar Taylor Swift again. She’s dating Chiefs tight end Travis Kelce and was spotted at numerous Chiefs games this season. Swift’s attendance increased viewership and ticket sales, CBS News Philadelphia reported.
Christian Olaniran is a Digital Producer for CBS News Baltimore, where he writes stories on diverse topics including politics, arts, culture, sports and more. He also creates engaging social media content to complement news coverage.