The Super Bowl LVIII set a new record for television broadcasts with 123.4 million viewers across all platforms, including CBS, Paramount+, Nickelodeon, Univision, and CBS Sports and NFL digital properties. This surpassed the previous record by seven percent and made it the most-watched telecast in history. However, with a total population of 340 million Americans, it begs the question of what the other 140 million people were doing during the game.
The historic viewership numbers set a new standard for television broadcasts and reaffirmed the Super Bowl’s status as one of the most-watched events in the United States. Despite this milestone, there is still much to be said about the immense popularity and cultural significance of the Super Bowl. It is clear that its place as a premier television event has been solidified by these achievements.