Since 2015, prime-time TV has seen a major decline in viewership across broadcast and cable networks, and the median age of the viewer has risen from 51 to 62. This is also reflected in late-night TV, where the popularity of Jon Stewart was iconic, with average viewership and age demographics both struggling. These trends have been predictable, but the sudden shift towards streaming platforms has brought about the decline much earlier than was expected.
Undoubtedly, the ever-expanding range of streaming services has undermined the traditional television market. Netflix, an increasingly popular platform, boasts the presence of members with vested stakes in the traditional market. This transition is changing the market significantly, leaving traditional television networks in a state of flux.
As a result, many changes are being made to “The Daily Show” format and target audience. The show’s viewership has decreased significantly due to a shift in consumer behavior towards streaming platforms. The average age of “Daily Show” viewers has also increased as younger people turn to other forms of entertainment.
Jon Stewart’s return to “The Daily Show” marks an attempt to rejuvenate interest in this iconic late-night news program. With so much competition from streaming services like Netflix and Hulu, it will be interesting to see if Stewart can bring back some of his old magic and capture the hearts of new audiences who may never have watched him before.