In today’s marketing technology landscape, there are a number of exciting developments that are changing the way marketers approach their work. One such development is Siteimprove’s latest generative AI features, which allow for more precise and efficient targeting.
Meanwhile, Iterate.ai has introduced a new app-coder that makes it easier for marketers to build and implement their campaigns. These advancements in programmatic ad tech are allowing marketers to target their media more effectively than ever before.
According to Eric Sandberg, Managing Director at Dynata, programmatic ad tech has fundamentally changed the way marketers approach targeting. Rather than relying on audience demographics or behavioral targeting, programmatic ad tech allows for quicker and easier targeting to exact segments. This is giving marketers a powerful new tool to drive business value and meet their goals.
CMOs are also taking advantage of this technology to provide value to their businesses. Celia Fleischaker, Chief Marketing Officer at isolved, explains that intent data can give marketers insight into what interests their prospects and customers, which can be used to drive programs across the business. By leveraging this information, CMOs are able to make more informed decisions and improve the effectiveness of their marketing efforts.
The SalesStar Podcast features several recent episodes that explore these trends in greater detail. Episode 188 features Debbie Braney discussing optimizing customer journeys, while episode 187 covers building end-to-end digital campaigns with Curtis Tingle at Vericast. Finally, episode 186 features Carol Howley discussing how email signatures can be used as a powerful marketing tool at Exclaimer. These episodes offer valuable insights for anyone looking to stay ahead of the curve in the world of marketing technology today.