Samsung Electronics has recently conducted a study in Europe that reveals the majority of people spend 86% of their time thinking about household tasks instead of actually doing them. This is known as the “invisible load,” which refers to the mental and physical tension before beginning tasks, leading to significant consequences for the time spent at home. To address this issue, Samsung collaborated with Mo Gawdat, former Chief Business Officer of Google, to develop an index called the Invisible Burden Index.
The survey involved over 6,000 participants in Europe and found that on average, each person takes on at least seven household tasks per week, dedicating over 30 hours to them. This is equivalent to a full-time job. The growing impact of the cost of living crisis exacerbated the situation, with rising energy costs making household chores more stressful and difficult to manage. Despite having access to advanced home technologies, Europeans tend to spend more time on mental preparation than actually carrying out household tasks.
Mo Gawdat emphasized the importance of managing household tasks in improving overall well-being through the Invisible Burden Index. Nathan Sheffield, Head of IOT and SmartThings at Samsung Europe highlighted how SmartThings by Samsung can simplify and automate domestic activities to optimize time spent at home.
Samsung and Mo Gawdat aim to encourage dialogue on household workload across Europe and promote awareness of how technology can help manage invisible loads. By leveraging technology, it is possible to optimize time spent at home and improve overall well-being.